On The Brink Digital:
A Marketing Agency
for B2B Software and SaaS Firms and Their Websites
Our Agency's Core Google Ads Services
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Ensures you get a "second touch" (and 3rd, 4th and 5th touch!) for visitors who have already found your website previously via organic search or some other channel.
Among the most powerful website marketing tools in existence!
New Prospects
- Dramatically expands your reach to get you in front of audiences across the Google network—audiences that in most cases will be learning about your company for the first time. A tremendous opportunity to extend your reach.
Search and Display
- Prospects that find you in Google search for keywords relevant to your business have self-identified as having an interest in the topic. With Google Display, you can often reach "in-market" prospects when they are browsing on their own favorite, high-quality websites, including Top Tier media sites such as Fox Business, The New York Times and Business Insider.
Primary tech tools we use to develop targeted, cost-effective Google Ads:
- Keyword Planner, for precision audience targeting
- Performance Planner, for budget forecasting
- Performance Max, for campaign automation
- Google Analytics, for audience development and conversion development
- SEM Rush, for competitive intel